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Sarah Worsham

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Tips for Improving Contact Form Conversion [Infographic]

Geometry
Geometry (Photo credit: _Hadock_)

The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel.  One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages.  Designing a contact form that is easy to fill out and still gets the information you need can be tricky.  This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions…

Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis

 

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eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories
Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design.  You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary.  Great marketing is all about what the customers want.  eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

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Be Careful How You Email Market to Customers

Jail
Jail (Photo credit: D Services)

Do you send marketing emails to your customers?  Have they specifically opted in to receive those types of communications from your company?  If you have just dumped your customer list into a email marketing system, you may be putting yourself in legal risk.  If you are in the US and only marketing to US customers, make sure you follow the CAN-SPAM act guidelines. And if your customers are in the UK or Europe since they have just made stricter rules about marketing to customers through email who have not specifically opted in to receive them….

Businesses must obtain “extremely clear and specific” consent from individuals in order to conduct direct marketing via email or through any other form of electronic marketing i.e. text or via the telephone. Businesses cannot simply rely upon implied consent unless this is adequate. — Emailing Marketing and Consent by IRENE BODLE

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