What if how you’re treated in real life depending on how influential you are online? You walk into your neighborhood coffee shop and because you’re a bigwig on Twitter, you get a special discount. Or maybe you’re not really into spending time online and you have to pay full price. How would you feel if you saw the person in front of you get a different treatment (and price) than you got? A few companies have been trying out this type of scenario…
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What Does Your Website’s Design Say About Your Company?
Most companies have a website these days and most of these websites are gawdawful ugly — or just are. They have some text about the company that no one reads because it sounds like it was written for a brochure — which it probably was and no one reads those either. But if you do have a plain old website with some brochure-like text, what does that say about your company? Many potential clients will get their first taste of what you do and who you are from your website.
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Why Regularly Updated Content is so Important
You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case. An excerpt:
Most corporate websites are glorified online brochures. They feature critical messages, value propositions and calls to action. And there’s nothing wrong with that…to a point. But without a compelling reason to visit that site, it sits out there in limbo, like a sign reading “GOING OUT OF BUSINESS SALE” outside an electronics boutique in an isolated desert. Sure, it’s there…there’s value…and it sounds great…but who will see it? – Generating Website Traffic… and Loyalty – Tom Nixon – IdentityPR
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