If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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What if Your Site is Invisible to Google?
I was doing a bit of research on a potential client’s website the other day… and it turns out that Google doesn’t attribute any keywords to the site — it’s invisible to Google. Google has crawled their site and all of their pages, but because of the way the site was coded and the way text appears on the site visually, it’s not readable by Google. A good portion of the traffic coming to any website is from search engines, especially if you’re just getting started. Being invisible to Google can make it difficult to get any traffic.
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What’s the Value of Twitter’s Ads?
Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). While there are only a handful of advertisers (for example, Starbucks and Disney) currently using these ads, marketers are pondering the value of them. Twitter obviously has value as a tool to have conversations with a broad audience. Is it valuable as an advertising channel?
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