If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
When to Worry About Content
If your website only has a few pages — Home, About, Contact, Services — you may have enough content for a potential customer to get information about your business, but probably not enough for them to come back more than once (or to spend much time on the site). Having additional content on your site, even if it’s just some how-to articles or additional information about your products or services, can make a big difference both to people spending more time (and coming back) and to search engines trying to figure out what keywords your site has.
A Reason to Blog
Providing regularly updated content is becoming increasingly more important to search engines, who will no longer rank a site with a lot of content highly if it hasn’t updated for awhile. Regularly updated content is important for people too and gives them a reason to check out your site on a regular basis — giving you more opportunity to get your message across.
A Great Partner to Social Media
Connecting with customers via social media is so vital to any business these days. Having a great place to direct those people to when they are ready to purchase from you (or get more information) is key to sealing the deal. Content is part of that equation.
What do you think?
(photo by chrislugosz)
Digital Marketing & Strategy