People like social media because it lets them speak and engage with other people (I know, obvious, right?). So it makes sense that people are more likely to interact with businesses who act like people — who have a bit of personality — who like to have fun. Sharpie, as in the pens, is doing just that, using their Sharpie blog as their main base of operations. Encouraging people to use their pens to make fun projects — or “random acts of self expression” — and share how they’re using Sharpie pens.
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Making Your Brand Stand for More than Just Your Company
One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Your brand starts to actually take on all those attributes in your mission statement in the minds of your customers. But what if your brand is more than just your company? What if your brand stands for a whole new revolution? What then? Cree is doing just that with their LED revolution.
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Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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