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Sarah Worsham

Sarah Worsham / Jun 11, 2010

Advertising that Engages the Audience & the Publishers

Banner advertising doesn’t have to be boring. If you do it just right, you can engage not only your audience, but also the publishers who are posting your ads…. (via brandflakesforbreakfest)

UNIQLO LUCKY SWITCH from HN on Vimeo.

The end of winter 2009, UNIQLO launced a small blog widget and bookmarklet made huge movement.

Sarah Worsham / Jun 10, 2010

Sazcast Episode 28 – Social Media & Community with Dave Murray from re:group

sazcastlogo250Social media and building community with guest Dave Murray from re:group. How to build community using social media and ways brands are using community.

[Read more…] about Sazcast Episode 28 – Social Media & Community with Dave Murray from re:group

Sarah Worsham / Jun 9, 2010

Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website.  You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices.  They’re not sure what to do next.  So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
[Read more…] about Want a Sale? Make the Next Step Obvious

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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