Sarah Worsham | Sazbean

Sarah Worsham / Mar 22, 2010

Facebook sends more Traffic to News Sites than Google News

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. – Facebook Visitors Come Back Again and Again (HitWise)

Sarah Worsham / Mar 22, 2010

Something a Little Different

Writing a blog is a constant process of evolving to meet the needs of the readers (without making yourself crazy). Since we’ve changed the “top link” posts to just 2 or 3 links, but added some editorial to each, we’ve had pretty good response. But these links are usually in the past, and the entire list of links we share is available via Google Reader and Google Buzz. I also think that important or interesting links get lost in a summary type of post. So, instead, I’m going to try to post a few distinct posts throughout the day with important links in them – links will still be shared via Google (and Twitter, and elsewhere), but this will make it easier to find topics which interest you and perhaps join me in a conversation about them.

If you have feelings one way or the other, please let us know. Thanks!

(photos by kiumo) / CC BY 2.0

Sarah Worsham / Mar 19, 2010

Top Internet Strategy, Marketing & Technology Links – Mar 19, 2010

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30. If you have a spare hour or two everyday to aimlessly surf the net, or sit and watch T.V., then you have more than enough time to commit to using social media for your small business. – 30 Valuable Lessons Learned Using Social Media for Small Business (ProBlogger)

I think this is one of my favorite quotes from the article. Social media takes time, but it’s important – and if you’re wasting time on other things during the day, you probably can find time to do social media. Start with an hour every day (use a timer) – and see where it leads.

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