I run into this quite a bit – a client who wants to improve conversions on their website (which is good), but during our conversation they’ll say something like “I can’t seem to get people to pay for this” Huge warning flag! If people aren’t willing to pay for your product or service then you’re either 1) charging too much or 2) don’t fulfill a need or 3) aren’t explaining things in a way that makes sense to the customer. Upon further investigation, it often is #3, which is good, since that’s not too difficult to fix.
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Top Internet Strategy, Marketing & Technology Links – Mar 2, 2010
It seems Twitter’s had enough with other folks taking control of millions of Twitter users (and the money they represent). If Twitter’s new business model is based on copying Google with Twitter AdWords, controlling the end-user interface will be very valuable. And this move seems designed to address that.- Twitter Rolling Out New Web Site To Kill TweetDeck And Other Third-Party Clients (Silicon Alley Insider)
Twitter’s future revenue streams are a fun party game – will they be ad based or service based? Whichever (or both) ends up being the case, they’re probably going to need more control over their serve – which means that they make things more difficult for 3rd party applications in the future. Which would be a shame, since they probably should have thought of that in the first place – and I happen to like my HootSuite.
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Ask Sazbean: Do Twitter Giveaways Work?
Kevin from KidsDesk.net asks: Do Twitter Giveaways work? While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them. Here are some guidelines and tips to avoid breaking Twitter’s terms of service and to make the giveaway work…
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