Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. It turns out that, not only are the customers on social networks, they’re using them for purchase decisions. When you go beyond looking for customers as other businesses, and focus on the people who make decisions, there are even more ways to connect online. Lee Odden has some great tips and trends for B2B in this presentation. [Read more…] about Tips & Trends for B2B Social Media Marketing Success
