Twitter seems pretty self-explanatory. You have something to say, and you tweet it. But, really, for business, there’s some work that can be done to optimize your Twitter process so that it becomes an effective marketing tool and helps you connect with your customers in a meaningful way. This presentation by Erica McGillivray is a great way to get started:
Give Your Marketing a Chance
When you market your business, do you give your tactics enough of a chance to actually succeed? Depending on the tactics you’re using, it can take more time (or money) for the tactics to work the way you’ve planned.
Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Here’s some tips on how to make sure you let your marketing work…
Using eBooks as a Lead Generation Incentive
Have you ever given away your name and address (and sometimes phone number) in exchange for being able to download an ebook for free? The answer is probably yes. The exchange of contact information for information we deem valuable is almost a no-brainer (at least until we wonder why we’re suddenly getting more spam email). eBooks, when done properly, can be a great incentive for lead generation. [Read more…] about Using eBooks as a Lead Generation Incentive