Sarah Worsham | Sazbean

Sarah Worsham / Feb 12, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 12, 2010

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This blog post is for the analytics driven, SEO savvy, search samurai looking to implement tracking code best practices and take advantage of some useful Google Analytics plugins. – Google Analytics Tracking Code Basics and Time Saving Plugins (SEOmoz)

These tips are for the more advanced Google Analytics user – probably not for most casual users. Google Analytics can be pretty powerful, but some of the power is a bit hidden and requires some figuring out to implement. SEOmoz has some good tips if you’re an advanced user who wants to get more out of Google Analytics.

Sarah Worsham / Feb 11, 2010

Google Has an Identity Problem

Well, two problems actually, but let’s take them one at a time. The biggest problem for me is that I have three different identities as far as Google is concerned – and they all have a different Google Profile with a different gmail address and it’s own login. I have one personal gmail account and two business Apps accounts and there’s no way to consolidate them. So how do people know where to connect with me on Google’s systems? How do I manage different identities and who gets what information?
[Read more…] about Google Has an Identity Problem

Sarah Worsham / Feb 11, 2010

Top Internet Strategy, Marketing & Technology Links – Feb 11, 2010

fleur120

In reality, there are common mistakes that business leaders unfamiliar with social media marketing seem to stumble into. These errors reveal a lack of social media savvy and often negate the effectiveness of those marketing efforts. – 11 Social Media Mistakes Your Company Must Avoid (Business Insider)

Good tips for things to avoid when using social media for business – I see these mistakes happen all the time. One of the biggest mistakes is an incomplete profile. If you want people to feel like you have a presence on that social network, take the 5 minutes to fill out a complete profile so it looks like you want to be there. It’s like coming to a meeting late, sitting in the back and playing with your Blackberry the whole time.

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