Sarah Worsham | Sazbean

Sarah Worsham / Jan 28, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 28, 2010

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Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – The Apple Tablet Will Save Media, But Not How You Think (Silicon Alley Insider)

Obviously Apple’s new iPad has been revealed (and I’m sorry, that’s a horrible name). Silicon Alley Insider’s point reminds us that Apple’s product will indeed save newspapers – because of all the advertising spending Apple will be doing to promote the iPad. I think newspapers do have a chance – not due to the iPad or any other device – only if they embrace the Internet and use a model that works. It will require some hard decisions.

Sarah Worsham / Jan 27, 2010

QR Codes – Adding Complexity or Providing Benefits?

You may have seen these funny little boxes around – possibly in a magazine or in a store window. They’re called QR Codes (Quick Response Codes) and they allow the encoding of information. For practical terms, if you were to scan one of these codes with a code reader from your phone, they’d could take you to a website where you could get more information. But in order to work, they require you to install software on your phone (and to have your phone or other device with you). So, is this making it easier or more difficult for someone to get more information?

Sarah Worsham / Jan 27, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 27, 2010

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Starting as soon as sometime this week, the 75 million monthly active users playing Zynga’s FarmVille will have a new way to buy virtual tractors and seeds; they’ll be able to “Pay With Facebook.” – Revealed! Facebook’s Plan To Double Its Revenues (Silicon Alley Insider)

If people are addicted to playing games on Facebook (and judging by the number of Farmville, Mafia Wars & Restaurant City updates, they are), then being a middleman to help feed that addiction is what Facebook wants to be. So Facebook is providing the payment service by which Facebook users will be able to purchase virtual goods or services in these games. Facebook applications already make a lot of revenue, so by providing the payment service, Facebook has found a way to take a percentage of each transaction. Sounds like an obvious revenue stream now, doesn’t it?

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