Sarah Worsham | Sazbean

Sarah Worsham / Jan 29, 2010

Measuring Social Media Success Workshop – Feb 11th

Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! How does what you do on a social network tie into your success as a business?

If you’re using various social media: Facebook, Twitter, YouTube, LinkedIn, Blogs, etc., but wondering how they’re helping your business, this workshop will show you techniques for understanding how to measure social media success against real business goals.

Join us for a 1.5 hour workshop that will teach you how to measure your social media success! Only $30 on Thursday, February 11th from 10am-11:30am at Insights Group in Brighton, MI.

Register Now! (or get more info)
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Sarah Worsham / Jan 29, 2010

Top Internet Strategy, Marketing & Technology Links – Jan 29, 2010

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With Apple, under a formula that tethers the maximum e-book price to the print price on the same book, publishers will be able to charge $12.99 to $14.99 for most general fiction and nonfiction titles — higher than the common $9.99 price that Amazon had effectively set for new releases and best sellers. Apple will keep 30 percent of each sale, and publishers will take 70 percent. – Books on iPad Offer Publishers a Pricing Edge (NY Times)

With the Apple iPad, publishers will be able to charge prices similar to print books (but no higher). While it’s nice that publishers get a bit more control on the iPad platform, I don’t really think they should charge the same price as print. After all, there’s no printing, raw materials (other than content), shipping or stocking. It’s the whole argument that we had when CDs came out – publishers were able to get away with large profit margins as the cost of the technology dropped (and they didn’t drop the price). One could say that the market will set the price with whatever buyers are willing to pay. True, but charging the same price for different delivery methods doesn’t really make sense either. Time will tell.

Sarah Worsham / Jan 28, 2010

Review: PostRank Analytics

PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking services, blog discover, data services and also analytics. I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are. PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content. I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.

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