We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. It makes sense. Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. Not only are the deals usually easier to seal, the customers usually are better. Marketo has some great advice on how to become the recommended brand…
We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
The answer? For businesses to succeed in the social media-rich world, they now have to transform their business strategies. They have to make their brands the most recommended.
According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” This insight showcases the importance of grounding your business strategy with a focus on the power of the recommendation.
So how do you become the most recommended brand? Here are the 5 steps you need to take…
— Get Recommended: The Power of Word of Mouth by Paul Rand
