Sarah Worsham

Having a mobile website can be a huge boon to certain types of businesses that have a physical or retail location.  Thinking in terms of what information a customer might want while on a mobile device can go a long way to meeting needs on a mobile website.  Information like phone number, hours, and location are a no brainer.  But this information is often lacking from mobile websites…

The figures are somewhat surprising. I would have thought that adding information about locations, opening hours etc would be a very basic step for companies with an offline presence.

The 37% of companies not doing so are missing a chance to direct customers to offline locations, where they may be looking to make a purchase, get a quote, and so on.

Also, customers are increasingly using their mobiles for this purpose. Last year’s Multichannel Retail survey found that 32% of mobile users had searched for this information, more so in the US. — Are companies merging the digital and physical customer experience? by Graham Charlton

Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? What are their advantages and disadvantages?  This article has more….

If you haven’t yet, check out Bing Places for Business to claim, edit, and control your listing while also making it pop and making it social. Is Bing Places for Business better than Google+ Local? Maybe not… yet. However, according to Bing, there are new and exciting features rolling out later this summer. — Is Bing Places for Business Better Than Google+ Local? by Josh McCoy

We live in a data-driven world. Just about every action, post, and click is tracked online.  Companies have access to vast amounts of data — almost too much. But having a ton of data does not necessarily mean that you will have actionable insights to improve your product or services. And the problem is only going to get worse….

In today’s data-rich and data-driven environment, we are predisposed to gain our insights from data. But action doesn’t always follow collection. A survey of 600 executives by the Economist Intelligence Unit found that 85% of the participants thought the biggest hurdle to unlocking value from data was not grappling with the sheer volume, but analyzing and acting on it. And gleaning the insights from the data is what makes the data valuable. — More Data Does Not Equal Better Insights by Laura Patterson