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Sarah Worsham

Sarah Worsham / Jul 10, 2009

Blogging Builds Trust, Demonstrates Expertise

practicalecommerceYou may have noticed that I’m on a bit of a soapbox about blogging.  I think that businesses are getting caught up with all the different types of social media and are forgetting how useful and important blogging is.  In my monthly post over at Practical eCommerce, I talk more about the importance of blogging for online businesses, but the reasons also apply for any type of business.

[Read more…] about Blogging Builds Trust, Demonstrates Expertise

Sarah Worsham / Jul 10, 2009

Internet Marketing, Strategy & Technology Links – July 10, 2009

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  • Wal-Mart Embraces Twitter, but Not Brevity [MediaMemo] (All Things Digital)
  • ReadWriteWeb Interview With Tim Berners-Lee, Part 2: Search Engines, User Interfaces for Data, Wolfram Alpha, And More… (ReadWriteWeb)
  • Bing More Popular Than Twitter, CNN, and Digg (Silicon Alley Insider)
  • Why Google’s iPhone Ads Are Bad News For Advertisers, And How To Opt Out (Silicon Alley Insider)
  • Nielsen: Global Ad Spend Down 7% in Q109 (Marketing Charts)
  • CoTweet Now in Public Beta; Get the Same Twitter CRM Tools as Big Brands (Mashable)

[Read more…] about Internet Marketing, Strategy & Technology Links – July 10, 2009

Sarah Worsham / Jul 9, 2009

Can People Be Taught How to Use Social Media?

learningatomicjeepLast night, Chris Brogan asked whether Social Media can be taught based on a post by Adam Cohen, which got me thinking.  My initial reaction is yes, of course, people are fairly intelligent (for the most part) and they know how to have conversations in person, so having conversations with social media shouldn’t be too much of a jump.  Using social media to have conversations just requires understanding the technologies and the techniques needed to keep track of what’s being said.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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