Sarah Worsham

Many of us would agree that adding social to your business website is important for connecting and networking with your customers.  But how exactly do you make your business website more social?  Here’s some ideas – some are specific and some are more general:

1. Add comments to your posts.
2. Add reviews to your products and services.
3. Add ratings to your products and services.
4. Encourage customers to comment on your posts.
5. Allow customers to create a profile on your website.
6. Add a discussion board.
7. Add badges/links to your social network profiles – encourage people to connect there.
8. Add a twitter RSS feed to your site.
9. Add a delicious RSS feed to your site.
10. Encourage customers to link and blog about your posts.
11. Read customers blogs and add your thoughts.
12. Write posts about your customers.
13. Link to posts your customers write.
14. Add your own social network.
15. Encourage customers to connect with each other.

How do you add social to your business website? Please share in the comments below.

(photo by freeparking @ Flickr CC)

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