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Jan
22
2009

15 Ways to Add Social to Your Business Website

By | News & Notes, Social Networks, Strategy

8 Comments

partyfreeparkingMany of us would agree that adding social to your business website is important for connecting and networking with your customers.  But how exactly do you make your business website more social?  Here’s some ideas – some are specific and some are more general:

  1. Add comments to your posts.
  2. Add reviews to your products and services.
  3. Add ratings to your products and services.
  4. Encourage customers to comment on your posts.
  5. Allow customers to create a profile on your website.
  6. Add a discussion board.
  7. Add badges/links to your social network profiles – encourage people to connect there.
  8. Add a twitter RSS feed to your site.
  9. Add a delicious RSS feed to your site.
  10. Encourage customers to link and blog about your posts.
  11. Read customers blogs and add your thoughts.
  12. Write posts about your customers.
  13. Link to posts your customers write.
  14. Add your own social network.
  15. Encourage customers to connect with each other.

How do you add social to your business website? Please share in the comments below.

(photo by freeparking @ Flickr CC)

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  • http://www.gutzmarketingblog.com/ Holly Powell

    Nice entry, very short yet direct to the point..I would like to add some thoughts. As a means to grow and build business, social media is becoming more popular and in demand and that time is a key and effort is the key to build business socially. =) thanks for sharing…

  • http://www.gutzmarketingblog.com Holly Powell

    Nice entry, very short yet direct to the point..I would like to add some thoughts. As a means to grow and build business, social media is becoming more popular and in demand and that time is a key and effort is the key to build business socially. =) thanks for sharing…

  • http://sazbean.com sazbean

    Holly, Thanks for reading and for your comment. Yes, I agree, using social networking/media in business does take a bit of time and effort, but I also think its one of the more cost efficient ways for a business to grow.

  • http://sazbean.com Sarah Worsham

    Holly, Thanks for reading and for your comment. Yes, I agree, using social networking/media in business does take a bit of time and effort, but I also think its one of the more cost efficient ways for a business to grow.

  • http://www.insights-group.com SandiMaki

    Great strategies Sarah. It just so happens that we have been working on all of the strategies you list. It’s interesting because we’ve been adding the elements to our site, but have just put the finishing pieces in place. I realize this is a continual work in progress, but we have found benefit to using all of these. We are working simultaneously on branding and on the conversion to capturing people’s attention, both part of our marketing mix. Great tips!

  • http://www.insights-group.com Sandra Maki

    Great strategies Sarah. It just so happens that we have been working on all of the strategies you list. It’s interesting because we’ve been adding the elements to our site, but have just put the finishing pieces in place. I realize this is a continual work in progress, but we have found benefit to using all of these. We are working simultaneously on branding and on the conversion to capturing people’s attention, both part of our marketing mix. Great tips!

  • http://sazbean.com sazbean

    Sandra – Thanks for sharing! I can’t wait to see how these fit into your marketing mix tic tac toe. I’d love to hear how these end up working for you. I’ll have to remember to check back with you later. Thanks for reading!

  • http://sazbean.com Sarah Worsham

    Sandra – Thanks for sharing! I can’t wait to see how these fit into your marketing mix tic tac toe. I’d love to hear how these end up working for you. I’ll have to remember to check back with you later. Thanks for reading!