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Sarah Worsham

Sarah Worsham / Mar 6, 2012

5 Resources for the New Facebook Timeline for Businesses

Facebook is changing how businesses can use it’s platform. Starting on March 30, 2012, all active Facebook business pages (Fan pages) will be changed over to a new design called Timeline (which has been rolled out to most individual users already). Facebook is also creating guidelines and rules on how businesses can use their new pages.  Here are 5 resources to help you stay ahead of the changes and leverage them for to help your business:

  1. 7 New Facebook Changes Impacting Businesses (Social Media Examiner)
  2. 5 Tricks that Every Marketer Needs to Know to Exploit the New Facebook Page Design (Duct Tape Marketing)
  3. The Complete Guide To Facebook Timeline Pages (All Facebook)
  4. The Complete Guide to Setting Up the New Facebook Page Design (HubSpot)
  5. 14 Ways New Facebook Betrays Small Business (Convince & Convert)

How are you handling the new Facebook changes to Timeline for businesses?

Sarah Worsham / Feb 24, 2012

Video: Find out how online publishing will evolve in the Future of Publishing

From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving.

In Future of Publishing, VigLink CEO Oliver Roup and Influence People CEO Murray Newlands interview leading industry experts to cover the ever-evolving world of online publishing. In this episode, Newlands and Roup interview:

  • Pirouz Nilforoush, President of NetShelter, and
  • Paul Edmonson, CEO of HubPages.
  • Yulia Smirnova, SEO Manager of a large company,

Watch the first episode below:

Find out more at the Future of Publishing Facebook page.

Sarah Worsham / Feb 17, 2012

Sazcast Episode 36 – Google Plus with Dave Peckens

sazcastlogo250Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens.

Show notes. Here are the links we discussed in the podcast:

  • Google+ Pages for Business
  • The Pros & Cons of Google+ for Small Business (Mashable)
  • Search, plus Your World (Google blog)
  • Google’s Results Get More Personal with “Search Plus Your World” (search engine land)
  • Critics Accuse Google of Unfairly Promoting Google+ in Search Results (PCWorld)
  • 7 Google+ Tricks That I Know and You Don’t (unbounce)
  • Why You Need Google+ Business Pages for Online Reputation Management (search engine land)
  • Google+ Analytics for Brands (SimplyMeasured)

Subscribe to the Sazcast podcast:

  • Subscribe in iTunes
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To see all the Sazcast episodes, click here.

If you have a topic idea you’d like us to discuss, please email us at sazcast [at] sazbean [dot] com or send us a message on Twitter @sazbean. Please consider reviewing us on the iTunes site or emailing us your comments and ideas at sazcast@sazbean.com. Intro Music by: Band: Tripudio, Song: Blue monday

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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