Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search.
Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Mashable article about Google+ eliminating pseudonyms publicly on my Google+ page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search. – Google+ Posts Now Appear in Google Search Results (Mashable)
Social Media Measurement
Just like social media, itself, measuring social media is a relatively new discipline. While everything needs (and should) track back to business objectives and metrics, there are some interesting social media metrics which can give you leading indicators about what’s happening (or going to happen).
Social Media Measurement
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Location-Based Marketing Tips
With Foursquare topping headlines in the past year, many businesses are hopping on the location-based marketing (LBM) bandwagon.
While many merchants hope check-ins will immediately generate sales, most are finding that to be far from the case. Turning check-ins into real-world sales isn’t as easy as it sounds. – How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips