Google has updated sitelinks, the column of sub-links beneath a Google search result that allows navigation straight to pages within a main site. The update makes sitelinks more visible, gives them flexible rankings based on the particular search query, increases the maximum number from eight to 12, and establishes a clearer hierarchy for the domains of search results.
Under the hood, the update also improves the quality of sitelink results. The signals Google uses specifically to generate and rank sitelinks, such as the link structure of a site, are now combined with the overall ranking algorithm, so main search results and sitelinks are now ranked and displayed based on one unified set of principles. – Google Improves Visibility and Rankings for Sitelinks (ReadWriteWeb)
Trends in Social Media Marketing – 2011
7 trends of how the social web and technology are changing marketing and business.
Trends in Social Media – 2011
View more presentations from Matt Heindl
Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists
Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right? – Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists (TechCrunch)