Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers. However, with multiple people, it may also be difficult to maintain a consistent branding with different voices and styles. Besides having brand guidelines, creating a social media persona can make it easier for those involved to understand how the company brand should sound and act online. [Read more…] about Creating a Social Media Persona to Maintain Brand Consistency
Digging in the Cache – ASCII Art
Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Way back when (ok, not really that long ago), computers and printers did not have graphics capabilities. If you wanted to make pictures, you were stuck with the 95 printable characters defined by the ASCII standard. Some of the oldest known examples were created around 1966 by Kenneth Knowlton, who was working at Bell Labs at the time. While computers (and phones and tablets, etc.) have graphical capabilities these days, ascii-style art is still used in text-based communications like email, text messages and Tweets. [Read more…] about Digging in the Cache – ASCII Art
6 Steps for Measuring Social Media
Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. I generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be).
The 6 step process for measuring social media
View more presentations from Jay Baer
What do you think?