Jay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. I generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be).
The 6 step process for measuring social media
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What do you think?