If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. and start posting stuff, you may start getting great engagement and conversations, but have have difficulty in measuring ROI (return on investment) and increase in sales. We’re all in business to sell something (for the most part), and the hope is that social media will in some way help increase future sales. While some of social media’s benefit is certainly long-term, properly planning out marketing and measurement strategy will help you understand what’s working. [Read more…] about Social Media Success takes Planning
Measuring What Matters – Digital Insights & Analytics
Ken Burbary, Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements. The presentation also includes some tools to help with various measurements (some of which are free or low cost).
Digital Insights & Analytics
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How do you measure your digital marketing tactics & strategy?
2 Examples of Great B2B Engagement on Facebook
As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing games. Having conversations and engaging with customers is one of the most difficult aspects of social media for many companies (who are used to just promoting and advertising). Engagement for B2B companies can be even more tricky, with layers of customers and little direct connection to end-customers. Here are examples of 2 B2B companies that are doing a great job of engaging with their audience (disclosure: both are clients, but are responsible for their own Facebook engagement). [Read more…] about 2 Examples of Great B2B Engagement on Facebook