Twitter. Facebook. LinkedIn. Just use these social networks and they’ll work for your business! WRONG! While these social networks may work for a lot of businesses, they may not necessarily work for yours. There may also be better places online to spend your time. Spending a little time investigating and experimenting with alternative social networks may give you more bang for the buck. [Read more…] about Social Media is NOT One-Size Fits All
Why It’s Time to Transform Your Marketing
Still thinking about whether it makes sense to change your marketing from traditional channels like print to digital and social channels? HubSpot has some great statistics, as well as tips for how to transform your marketing in this presentation:
Transform Your Marketing
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Impact of Google Algorithm Change on B2B Companies
LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. LeadFormix is a cloud-based Marketing Automation platform that helps identify and create sales opportunities by measuring website visitor intent. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that:
- The change in Google’s algorithm generally has worked in favor of B2B companies.
- Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. There is a definite possibility that even more improvement will come in the near future.
- For most of the companies in this report, their website traffic either improved or remained constant.
You can view the full report here.
If you’re a B2B company, what changes have you seen in your Google traffic?