Having comments and reviews on websites is all the rage. Why? Usually because everyone else is doing it. Site owners feel pressured to allow customers to add their feedback because of the popularity of sites like Yelp and the fact that large ecommerce sites like LLBean and Amazon have them. But if you’re not ready for feedback and not set up to monitor for feedback, adding rating and review functionality to your own site may cause headaches. [Read more…] about Ratings & Reviews – Are You Ready for Feedback?
Website Design, Usability & Marketing
Sazbean Consulting helped Olson & Cepuritis, Ltd. re-align their message to communicate their benefits to their customers, as well as re-organize their site content to increase site usability. Topped off with a stunning new look, the new Olson & Cepuritis, Ltd. website improves the firm’s overall image to prospective clients.
The Dangerous Allure of Speed in Social Media
I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic). But a big number doesn’t guarantee you any business and in some ways is worse than being at square one (because you’ve dumped money into something without a clear return on investment, ROI). There is a dangerous allure in the empty promise of speed in social media. [Read more…] about The Dangerous Allure of Speed in Social Media