When Mango Languages, a language learning software developer, needed assistance with their social media strategy, they turned to Sazbean Consulting. While they already had a Facebook page, and were doing some outreach, they needed help implementing custom Facebook pages and stepping up their social media outreach. [Read more…] about Custom Facebook Pages & Social Media Outreach
An Example of the Wrong Way to Handle Negative Reviews
You may have heard about Detroit News writer Scott Burgess’ negative review of the Chrysler 200. Apparently a local dealer complained and The News altered the online version, leading to Burgess leaving the paper. This created a huge uproar about journalistic integrity, as well as a negative reflection on Chrysler itself (even though it was a dealer and not the company that complained). While The News has since restored the original review, the damage has been done. [Read more…] about An Example of the Wrong Way to Handle Negative Reviews
B2B Multi-Level Social Media Strategy & Implementation
Spartan Chassis is a Michigan-based world-class leader in the design, engineering and flexible production of chassis, specialty vehicles and aftermarket parts for defense, emergency response and outdoor recreation/RV markets. Spartan came to us seeking help integrating social media into their multi-level B2B organization. [Read more…] about B2B Multi-Level Social Media Strategy & Implementation