Sarah Worsham

Mobile. Mobile. Mobile. Everyone is talking about mobile and smartphones these days and the importance of having a mobile site. But do you really need a mobile site? How do you know? A little digging in Google Analytics can give you some clues (you do have Google Analytics installed I hope)… [Read more…] about Using Google Analytics to Figure Out if You Need a Mobile Site

Getting the most out of your Facebook advertising can be tricky. Webtrends released a white paper last week, Facebook Advertising Performance, Benchmarks & Insights (pdf) based on the analysis of of 11,529 Facebook ads with some insights that help improve Facebook ad performance. The 11,529 ads served 4.5 billion impressions and collected 2.2 million clicks. Here are some tips based on the analysis: [Read more…] about 8 Tips to Improve Your Facebook Ads

Just one social media profile may be all your company can handle, but sometimes it makes sense to have multiple profiles in order to effectively reach the right people with the right content. Many big companies use multiple profiles on the same social network as part of their larger social media strategy. When you have an audience which may be interested in different types of content or you have different audiences which don’t share the same needs or interests, multiple profiles may be the way to go.  Let’s take a look at how Dell uses multiple accounts on Twitter… [Read more…] about Example of a Company Effectively Using Multiple Social Media Profiles