One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. And then knowing whether those mentions are generally positive or negative. It’s fairly easy to get a snapshot at any point of time of how many mentions have happened in the past 24 hours using searches and some tools. What’s difficult to get a feel for is how mentions of a brand are trending over time. Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News.
[Read more…] about Review: Actionly for Social Media Monitoring & Measurement
Thoughts on the History of Social Networking [Infographic]
Social networking has been around for longer than Twitter and Facebook (one could argue that social networking has been around longer than computers, but we’ll save that argument for another day). Digital social networking started the day that two computers could communicate with each other and send messages between people. Onlineschools.org has created an infographic of the history of social networking (digital), which does convey that social networking has been around longer than Twitter and Facebook, but missed a few key events:
[Read more…] about Thoughts on the History of Social Networking [Infographic]
Social Media is a Marketing Tool
Lots of “social media gurus” like to talk about how social media is all about “joining the conversation” and “listening to your customers.” While these are definitely true, social media is just another marketing tool which means it needs to show the same value and measurement as other marketing tools. Bazaarvoice has a survey of chief marketing officers and their expectations for the use of social media. Jason Falls over at Social Media Explorer breaks the survey down into nice bite-size chunks. My favorite:
CMOs are more clear than ever before that they want to measure sales conversion and revenue drivers. When you add the word “marketing” to “social media” its about business. Draw that line to the bottom line, or go home. – What CMOs Think About Social Media by Jason Falls | Social Media Explorer
What are your thoughts on the importance of measurement in social media?