Unless you’ve been asleep for the past few years, you’re probably aware that the demand for e-books (and e-book readers) has increased tremendously (see infographic from The Next Web). Consumers have been moving towards consuming more and more of their content digitally online and the rise of e-books shows that consumers are also reading books digitally (though not necessarily online at the time of consumption). These trends are very important to understand as a marketer to figure out new ways to interact and engage with consumers. Here are some of my thoughts….
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Content Curation vs. Content Creation
Just like anything in business, people expect value from their social media relationships. An important way to provide value to your network via social media is through a content strategy. A content strategy can include content that you create, as well as content you curate or share from other sources. How much content should you create versus curate? It’s up to you, but here are some things to consider:
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Small Business Help from The Visa Business Network
Starting and running your own business can be a daunting task. You have to be CEO, VP of Sales, VP of Marketing, CIO, administrator assistant AND actually get some work done. Visa recently created a network and website, The Visa Business Network, to help small business owners get the answers they need so they can get back to work. I was asked to take a look at the network and give some feedback (I have not received any compensation or guidelines/requirements for this feedback). The Visa Business Network does have some valuable information, and can be a valuable resource, provided it’s just one in a larger toolkit:
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