You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. While that may seem like a good case for being there, it’s certainly not the only thing you should consider. As popular as it is, Facebook may not make sense for every business. Here are some things to consider when deciding whether it makes sense for your business:
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Product Marketing Blog
State of the Social Web from Dave Linabury #smcd
Social Media Club Detroit had the honor of having Dave Linabury give his take on the current state of the social web and up and coming trends. Dave is Executive Vice President, Director of Social Media at Campbell-Ewald in Detroit (connect with him on Twitter). Here are my notes from his awesome presentation last night:
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Finding Keywords for Social Media Content & Monitoring
As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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