Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
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Product Marketing Blog
Best of 2010 – My Favorite WordPress Plugins
2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on wordpress plugins posted on August 19, 2010)
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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Best of 2010 – Increase Sales by Improving Customer Touchpoints
The year in review! We’re posting the best articles from 2010 to help you get 2011 off to the right start! (original on customer touchpoints posted on November 30, 2010)
You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. They most likely will. But there usually are more places that customers (and potential customers) interact with your brand (touchpoints). Ignoring these other customer touchpoints may counter-act the good you’re trying to do.
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