2010 in Review! We’re posting the best articles from the year to help you get 2011 off to the right start! (original on social networking posted on August 2, 2010)
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on social media monitoring posted September 13, 2010)
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. As your social media presence grows, it’s equally crucial to monitor for mentions and responses so they do not become lost. I use HootSuite as my main Twitter application, which not only has monitoring, but also stats and scheduling. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords…
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Best of 2010 – Consumer Preferences Can Put You Out of Business
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! (original on consumer preferences posted on May 6, 2010)
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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