Twitter has recently started selling ads in the form of Promoted Tweets & Promoted Trends (both still in beta). While there are only a handful of advertisers (for example, Starbucks and Disney) currently using these ads, marketers are pondering the value of them. Twitter obviously has value as a tool to have conversations with a broad audience. Is it valuable as an advertising channel?
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Product Marketing Blog
Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more…] about Google Basic Keyword Research Tools for Your Site
Improve Your Tweets Using HootSuite’s Twitter Stats
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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