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Leveraging the B2B Social Web – Social Media Club Ann Arbor

I’ll be speaking at the Social Media Club Ann Arbor meeting on July 12th….

Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.  I’ll present reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.

Leveraging the B2B Social Web
Monday, July 12th at Social Media Club Ann Arbor
FREE!
Biggby Coffee, 1741 Plymouth Rd, Ann Arbor (view map)

4:30 – 5 p.m. Coffee/Networking
5 – 6 p.m. Presentation
6-6:30 p.m. Networking

RSVP & Get More Information

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The Do’s & Don’ts of Using Social Media for Business

Using social media for business is a bit different than traditional marketing & advertising methods.  Why?  Because it’s a two- or multiple-way communication.  The power of social media is in the interaction, participation and engagement you get with your customers.  So, if you’re abusing and mis-using social media, you’re going to hear about it.  You are listening, right?

Here are some good tips from The Steel Method, LLC….

Do's and Don'ts of Social Media for Business
Via: The Steel Method

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Crafting a Successful Social Media Strategy

I had a webinar a couple of months ago on how to craft a successful social media strategy. Using social media is not the same as having a strategy to use them effectively for your business. In this presentation, learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads. Recorded version will be forthcoming. If you have any questions, please let me know!

Crafting a Successful Social Media Strategy