Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price something too low, and people wonder about the quality. Price too high, and you’re out of budget. How can you meet your customer’s expectations without directly asking them?
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Product Marketing Blog
How Social Media Changes Your Business
You may think that social media is a great tool for promoting your business. You can get your message out to a lot of people for relatively little money and time. However, if all you’re doing is promoting yourself, people see that. And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
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A Special Thank You
As you’re probably already aware, I was in Germany for three weeks. Two of it spent studying the business environment of Europe at the WHU and one vacationing with my family. I had a great time and learned a lot, not only from the class, but also about Germany. Spending three weeks away from my desk wouldn’t have been possible without the help of these two awesome people:
Sandi Maki has been a wonderful influencer and influencee in my network for over a year now. She’s a great person to bounce ideas off of and always has a sunny outlook on the day. She agreed to guest blog for me while I was gone and her posts allowed me to spend a bit of time away from the computer (gasp!). Thank you, Sandi, for all your help. It’s very much appreciated! If you’re in the Detroit area, and looking for a place to work outside of your office/home, or if you need a place to call an office, check out Insights Group in Brighton.
I’m not exactly sure when I met Dave Murray, but I’m happy I did. His community-building attitude has helped bring together a lot of interesting people in the social media & tech spaces around Detroit. Dave just started a new job, but took the time to pen a guest post for me, plus promote it through is own connections. Thanks, Dave, for bringing people together and helping out. Meet Dave at the next Social Media Club Detroit event, this Wednesday.
Thank you also to all of you who continue to read this blog, retweet my tweets, and connect with me in various places, offline & off. I really appreciate your involvement and look forward to more conversations!
(photo by RobeRt Vega)