ROI, or return on investment, is a pretty important calculation in business. It gives you a metric on whether a project or task is giving back more than what you’re spending on it. Social Media ROI can be a bit tricky to calculate. There are soft numbers like followers, retweets, etc. and there’s a more direct calculation of actual sales or leads (conversions) from social media activities. While all these metrics are important, social media ROI isn’t always so directly measureable. How do you assign value to a conversation?
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Product Marketing Blog
Find Nearby Specials with Foursquare
Location is becoming more than just a game. More than just how many points or badges you can acquire. It’s becoming useful. Not only can I see where my friends like to hang out, what suggestions they have, I also can see what nearby stores are offering specials. When I went to check in to Biggby Coffee in Ann Arbor today, I noticed that two nearby stores had a small “special” icon below them:
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Updated Social Media Usage Statistics via Erik Qualman
Erik Qualman from Socialnomics refreshed his popular Social Media Revolution video with new statistics on social media usage:
You can get more information on the statistics used in the video on his site.