You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure. Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
[Read more…] about 7 Basic Twitter Statistics
Product Marketing Blog
Top Internet Strategy, Marketing & Technology Links – Feb 22, 2010
This is one of the most common questions small business owners and new bloggers ask. Blogging is uncharted territory. What should I write about? How often do I need to write? How long should a blog post be? Good questions all, but I’m focusing on the last one in this post. – How Long Should a Blog Post Be? (Small Business Search Marketing)
I agree with Matt – blog posts should be as short or long as they need to be. Maybe that’s not a straight enough answer for some, but a blog post should be long enough to explain whatever it is you’re posting about. You shouldn’t get overly concerned about how long it needs to be for SEO – remember, you’re writing for people (who buy your products) not for computers. I do think that longer posts should be broken into sections with subheadings and some pictures, which makes them easier to read and scan for information.
[Read more…] about Top Internet Strategy, Marketing & Technology Links – Feb 22, 2010
Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees. While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are. Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
[Read more…] about Review: Twitalyzer for Twitter statistics