Product Marketing Blog

There’s a lot of interest in these location-based mobile “applications” (in quotes because they’re really games at this point).  These apps tie in where a person is with who they are and how loyal they are to the establishment.  Which allows you to reward loyal customers.  Possibly in the near future, local businesses will also be able to advertise to people in the area (not just those who check in).  It’s interesting to hear one of the creators talk about these types of applications.

It’s interesting to think about how much we do pay for information – especially since most people think of information on the Internet as free.  And there’s always a clammer when a site that’s offered information for free starts to charge for it (ex: NY Times).  But, in reality, we already do pay quite a bit for most of the information we access – although a good portion of that goes to the broadcasting technology (cable, wifi, cellular) rather than the content providers (depending on the medium).  It should be interesting to see if that relationship changes as people are able to get information from multiple media.  Also of note – people do assign value based on how much they pay for something.