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Sarah Worsham / Dec 18, 2009

Predictions for 2010 & Scorecard for 2009

fortune_seanmcgrathTime for the annual “looking ahead” post.  From last year’s post, here were my predictions for 2009:

  • Increase in Twitter use for businesses
  • Smartphone growth
  • Businesses providing more content – blogs, video, audio, and increasing the ways they interact with their customers.

[Read more…] about Predictions for 2010 & Scorecard for 2009

Sarah Worsham / Dec 18, 2009

Internet Strategy, Marketing & Technology Links – Dec 18, 2009

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  • comScore and VideoEgg to Measure How Online Ads Impact Offline Purchases (Mashable)
  • How Google Can Combat Content Farms (ReadWriteWeb)
  • 10 New Privacy Settings Every Facebook User Should Know (All Facebook)
  • Half of Americans Would Watch Skipped Ads for Money (Marketing Charts)
  • When price matters more than features. (Econsultancy)
  • 11 Tips For Improving Your Newsletter (WebWorkerDaily)

[Read more…] about Internet Strategy, Marketing & Technology Links – Dec 18, 2009

Guest Post / Dec 17, 2009

8 Tips for Managing International PPC Campaigns

This is a guest post by Gangandeep Singh, a freelance writer.

flags-JayelAheramMost business owners use PPC campaigns to attract customers from all over the world, but managing an international campaign properly can be a challenge due to differences in language, culture and behavior.  Local advertisers have advantages in terms of knowing the culture and communicating properly.  Implementing the proper strategy can help turn your international PPC campaign into a profitable one.  Here are some tips:

[Read more…] about 8 Tips for Managing International PPC Campaigns

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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