- Mpower Media Empowers Small Businesses – New Rate Finder Puts Control of Their Advertising Rates Back Into Their Hands (Ad Operations Online)
- Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year. [MediaMemo] (All Things Digital)
- Facebook’s ‘Reconnect’ Strategy Is Brilliant (Mashable)
- Postrank Expands Engagement Measurement (Social Media Explorer)
- Retailers Bet on Social Media, Free Shipping to Entice Shoppers (Marketing Charts)
- ISP filtering has changed: how will it affect email marketing? (Econsultancy)
[Read more…] about Internet Strategy, Marketing & Technology Links – Oct 30, 2009
A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.