Product Marketing Blog

Sarah Worsham / Oct 28, 2009

Wondering What Your Customers Think? How About Asking Them?

improve-kevindooley As business people, we often struggle with how we’re marketing or selling our products. Do they have the right features? Do our customers care about the benefits? Are they willing to pay what we’re asking? Are they getting value from what we’re doing? We spend a lot of time thinking about all these questions, but often the answer is just to ask our customers what they think.

Sarah Worsham / Oct 28, 2009

Internet Strategy, Marketing & Technology Links – Oct 28, 2009

fleur120

Sarah Worsham / Oct 27, 2009

16 Reasons to Measure Your Social Media & Marketing Efforts

Updated-

Have a starting point to know how well your plans are working
Find where people are coming from to get to your site (blog, etc.)
Learn what’s being said about you
Find out where things are being said about you
Find your potential customers
Find your influencers
Find competitors
Figure out how you’re doing compared to competitors
Learn what’s working in your strategy (and what’s not)
Learn what to write about
Learn how to improve your product (or service)
Learn what time of day has better response
Learn what types of posts are more likely to be shared
Learn how you can help your customers
Learn where to devote resources (time, money, etc)
Learn what to change (marketing strategy, etc.) – from Tom Nixon

I’m sure there are other reasons, but that’s what I came up with off the top of my head. I intend this to be an ongoing list, so your help is appreciated: What other reasons are there why you should measure?

(photo by Memotions @ Flickr CC)

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Technorati tags: social media, public relations, brand, marketing, branding, social networking, business, reputation, customer service

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