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Product Marketing Blog

Sarah Worsham / Jul 13, 2009

When They Can't Figure Out Your Site, People Turn to Search – Have One?

searchledoojacheretriennalesoonUsually when people come to a website, they’re looking for something.  And they hope they can find it on the first page, but if not, most are willing to scan the page to see if there’s a link that may lead them there.  This behavior really points out the importance both of properly organizing the information on your website, as well as having a navigation/menu system that people can quickly and easily understand.

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Sarah Worsham / Jul 13, 2009

Internet Marketing, Strategy & Technology Links – July 13, 2009

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  • Should you start a business blog? Well, sure; or maybe, not so fast! (B2B Web Strategy Blog)
  • Dreaming the Impossible Dream? CancelAds Removes Display Ads from Online Content (ReadWriteWeb)
  • BUSTED! Eric Schmidt Caught Using A BlackBerry (Silicon Alley Insider)
  • 5 Steps for Successful Social Media Damage Control (Mashable)
  • The New York Times Asks Readers If They’d Pay For Online Version (Mashable)
  • My secret to finding the best long-tail SEO keywords with web analytics (Brian Cray)

[Read more…] about Internet Marketing, Strategy & Technology Links – July 13, 2009

Sarah Worsham / Jul 10, 2009

Blogging Builds Trust, Demonstrates Expertise

practicalecommerceYou may have noticed that I’m on a bit of a soapbox about blogging.  I think that businesses are getting caught up with all the different types of social media and are forgetting how useful and important blogging is.  In my monthly post over at Practical eCommerce, I talk more about the importance of blogging for online businesses, but the reasons also apply for any type of business.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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