Product Marketing Blog

• More seize the moment marketing from Avaya (The Opinionated Marketers)
• Google Blog Search Gets Faster, More Accurate (Mashable)
• The Rise Of Social Distribution Networks (Silicon Alley Insider)
• Online Stats: Hulu Says Nielsen’s Numbers are Wrong (ReadWriteWeb)
• Is Your Startup Practicing Inward Facing Dog? (OnStartups)
• What is the first question you often get asked about your business? (Insights Group)
• Google Friend Connect Adds Recommendations Gadget (TechCrunch)
• New Smartphone Ad Formats Fuel Higher Awareness (Marketing Charts)
• Spring Fever? More Very, Very Cautious Optimism for Media. [MediaMemo] (All Things Digital)
• ‘Power Moms’ Comprise 20% of Online Population (Marketing Charts)
• TweetMic: Publish Audio On Twitter From Your iPhone (Mashable)

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I wrote a guest post yesterday over at Insights Group about keeping your promises to your customers – whether they’re verbal agreements, contracts, advertising or marketing…

Sometimes doing business is a lot like being in kindergarten.  When you were 5 and the teacher promised you a story before naptime, you’d get really upset if she later told you she didn’t have time.  It didn’t matter that she let you do a bunch of other fun stuff instead of the story.  You just remember that you were looking forward to the story and you didn’t get it. – Are You Keeping Your Promises – Sarah Worsham

I think sometimes companies forget that customers view marketing and advertising claims as promises as well.  Be careful what you promise.

• Google’s Rich Snippets and the Semantic Web (O’Reilly Radar)
• My Social Media ToolBox: Seesmic Desktop (Social Media Explorer)
• Simplicity Is Essential (Daily Blog Tips)
• What Companies Should Know About Digital Natives (Web Strategy by Jeremiah)
• Webtrends Proposes Measurement Standard for Digital Marketing (Ad Operations Online)
• What Is The Right Way To Grow Your Twitter Following? (Entrepreneurs-Journey.com)
• FriendFeed Enables People/Group Tracking (TechCrunch)
• Contenture Wants To Fail Whale Your Ad Network (TechCrunch)
• RIP Internet Explorer: 1995-2021 (Mashable)
• Mashable’s Weekly Social Media & Marketing Job Guide (Mashable)
• Premuim WordPress Business Theme, eBusiness (tripwire magazine)
• Free How to Do Social Media Marketing Webinar with Chris Abraham and Sally Falkow (Business Blogging Tips)
• The Growing Feedback Fiasco (Web Worker Daily)
• Fill Revenue Gaps With Alternative Income Streams (Web Worker Daily)
• Twitter Doesn’t Get Community (Fast Wonder Blog)
• Twitter’s Response to #fixreplies: We Can’t (Mashable)
• Social Network Ad Spending to Fall, But It’s Not All About the Money (Mashable)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious.  Also, if you have a post or link you think is worth sharing, please let us know!

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