- All the technologies in development today will be available as a platform for the future generations.
- When you hire an expert, make sure you give them the resources (and the freedom) to do their job.
- 93% of customers expect your brand to have a social media presence
- customers want your brand to be involved
- include consumers i how you make your products better
- everyone is an influencer – every interaction counts
- The Five Faces of Community Management
- Anthropologist – figure out who customers are, and how we should interact with them, and how to help them make connections with people that matter to them
- Bridge Building – liason for customers to connect with anyone inside the company plus internal bridge building of tearing down silos between departments
- Diplomat – knowing how to edit, handling crisis
- Director – Setting the scene, figuring out what the story is and helping actors to figure out their parts
- Builder – need bricklayers and carpenters, figure out what works and what doesn’t, bring feedback to company and results back to community
- Your website is not a mousetrap – its for interacting with visitors
- Offline customer engagement just as important as online
- Visitors need to be able to take your content and share it outside your website walls
- Opportunities to share, focus on goals, measure and make small adjustments.
- Marshal McLuhan – “media itself has a social effect because it changes things”
- Community manager is about adding personality to your brand
- There’s no single owner of social media – it has a more broad set of purposes and uses
- Social media is more measureable than traditional media
At the Module09 conference or watching online? What are your thoughts?
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There’s no doubt about it – this recession has impacted almost every one of us. But some of the changes to how business is being done have been in the works for awhile. The recession has brought many of them to light and increased their impact. Companies who take the opportunity to change how they do business will come out of this downturn with a bright future.