- All the technologies in development today will be available as a platform for the future generations.
- When you hire an expert, make sure you give them the resources (and the freedom) to do their job.
- 93% of customers expect your brand to have a social media presence
- customers want your brand to be involved
- include consumers i how you make your products better
- everyone is an influencer – every interaction counts
- The Five Faces of Community Management
- Anthropologist – figure out who customers are, and how we should interact with them, and how to help them make connections with people that matter to them
- Bridge Building – liason for customers to connect with anyone inside the company plus internal bridge building of tearing down silos between departments
- Diplomat – knowing how to edit, handling crisis
- Director – Setting the scene, figuring out what the story is and helping actors to figure out their parts
- Builder – need bricklayers and carpenters, figure out what works and what doesn’t, bring feedback to company and results back to community
- Your website is not a mousetrap – its for interacting with visitors
- Offline customer engagement just as important as online
- Visitors need to be able to take your content and share it outside your website walls
- Opportunities to share, focus on goals, measure and make small adjustments.
- Marshal McLuhan – “media itself has a social effect because it changes things”
- Community manager is about adding personality to your brand
- There’s no single owner of social media – it has a more broad set of purposes and uses
- Social media is more measureable than traditional media
At the Module09 conference or watching online? What are your thoughts?
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