There’s been a lot of news lately about companies using Twitter successfully. Sure, you can micro-target an audience which has already told you they’re interested just by following you. But is Twitter really an effective social networking tool?
We’ve been using Twitter since late 2007. I think it’s constantly been evolving as people find new and different uses for 140 character conversations. At first, people would just talk about what they were doing – which could be pretty boring. Then people expanded that to share what was going on and their opinions of it – Twitter is often the first to report large events. Now people are using Twitter to have conversations and connect with new people.
Our use of Twitter has been similar in terms of evolution. We’ve connected with some really great new people – even people locally and even gotten some business from it. Best of all, we’ve had some really great conversations on Twitter. In some ways, networking on Twitter has been more effective than other social networks because of the conversations. The number of readers via Twitter, RSS and our blog continues to rise – in no small part from our Twitter connections. I like to think of it as a giant instant messenger (IM) for the world.
What have your experiences been with Twitter? Please share in the comments below.
(photo by Dragunsk @ Flickr CC)
Technorati tags: business, internet marketing, marketing, social media, social networking, twitter
In these tough economic times we hear about layoffs almost every day on the news. There’s no denying that sometimes a company has to cut employees to survive for the long run. However, I think that companies often are quick to cut employees because they are viewed as a cost to the company instead of a valuable resource.