Product Marketing Blog

Sarah Worsham / Feb 9, 2009

Morning Edition – Feb 9, 2009

The beginning of another week. Here’s some reading to get you started:

Productivity Up (NPR Planet Money)
Back to Fundamentals Webinar (Duct Tape Marketing)
How do you find keywords in a specialized industry? (Search Engine Guide)
Build Useful Media (Chris Brogan)
Quick marketing tip – Copy what works! (Jim’s Marketing Blog)
The difference between a show and a story (Seth Godin)
Creating Social Media Rituals (Social Media Explorer)
Copyright, Blogging and Content Theft (ProBlogger)
Q&A: When Should I Quit My Job? (Daily Blog Tips)
Where Do Mobile Ads Work Best? On the iPhone! (ReadWriteWeb)
Why Your Startup Shouldn’t Copy 37Signals or FogCreek (OnStartups)
Gmail gets multiple inboxes, desktop email gets deader (VentureBeat)
The Future of Social Networks (Charlene Li)
TED Interview: Tribes Author Says People, Not Ads Build Social Networks (Wired Blogs)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

Sarah Worsham / Feb 6, 2009

Take the Time to Connect with Your Customers

dotserix After dropping my daughter off at school this morning, I stopped by the local bagel shop.

“Sausage, egg and cheese on wheat. Salt bagel, double toasted, extra cream cheese. Coffee refill, please.”

“Do you have a daughter who goes to school?”

“Yes, she’s seven.”

“And your husband has a beard?”

“Yup.”

“Tell him I said hi. I recognized this bagel must be for him from the extra toasting, extra cream cheese.”

The bagel shop owner took an extra few seconds to connect with me on a more personal level than just saying hi. Not only did I mention this exchange to my husband, but it also struck me as important enough to blog about. In this tight economic times, spending a few extra seconds connecting with your customers, remembering an extra little personal detail, can go along way to providing you with good referrals and future business. All it takes are a few extra seconds and bit of effort to connect the dots.

(photo by erix! @ Flickr CC)

Technorati tags: business, customer service, customer-centric, marketing

Sarah Worsham / Feb 6, 2009

Morning Edition – Feb 6, 2009

Happy Friday to You! Here’s your morning links… have a great weekend!

How Important is Your Blogging Environment? (Performancing)
Daily Blog Tips Guest Post Guidelines (Daily Blog Tips)
Thriving or Surviving in a Recession? (Jim’s Marketing Blog)
9 Costly Web Design Mistakes (Biznik)
Fix the Paper Hole (Chris Brogan)
In Tough Economic Times We All Can Get By With A Little Help From Our Friends (Search Engine Guide)
Is the Worst Behind Us? Online Ad Revenues Pick Up In The Fourth Quarter (TechCrunch)
It’s 11pm. Do you know where your prospects are? (Opinionated Marketers)
Organic Marketing: What is It? (Insights Group)
How to Rehabilitate Your Name on Google (Silicon Alley Insider)
Mature Adults Gravitate to Vibrant, Single-image Ads (Marketing Charts)

We post links to stories about how to use the web effectively throughout the day on Twitter or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

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