For marketing departments in B2B companies, the development of marketing automation software is a gift straight from the heavens. Designed to organize campaigns and automate repetitive tasks, marketing automation software has simplified the lives of marketing executives and employees, allowing them to efficiently handle tasks and move leads to sales. Today, software solutions offer a variety of features, ranging from lead generation, email marketing, and data analytics.
Marketing automation software is designed to help individuals and companies with the variety of tasks within online marketing. A number of different software is available in the market, ranging from HubSpot, Marketo, and Eloqua, each with their unique features and qualities. However, it may be difficult to understand which system to choose. By understanding needs and what exactly the system has to offer, companies can determine which software best matches their requirements. [Read more…] about The Ins and Outs of Marketing Automation Software
Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host 
Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Getting people to read beyond the fold meant giving them a reason to continue. The same is true of websites as you need to get people to scroll all the way through the page. Many people try to get past this by just putting tons of options up top, but you can effectively get people to look at a whole page if you are smart about it.