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Sacha Baron Cohen was expected to show up in-character as Aladeen from his upcoming movie The Dictator, but nobody expected him to spill what Aladeen said were Kim Jong Il’s ashes onto interviewer Ryan Seacrest. In this episode of Future of Engagement, host Murray Newlands looks at how social media responded to Cohen’s stunt, and whether stunts like this work in general.

Highlights:

• The media knew Cohen would go to the Oscars as Aladeen beforehand…
• …So he already had a lot of cameras on him…
• …But he got almost as much negative response as positive response on social media.

Graph by Alerti Social Media Monitoring and Management:

This Alerti graph looks at what and where people were sharing about the terms “Sacha Baron Cohen” and “Dictator”

This is a guest post by Murray Newlands, CEO of Influence People.

Future of Engagement – How did blogs (and other social media) respond to Adele giving the middle finger to the Brit Award producers?

Adele was awarded her third Brit Award, the British version of the Grammys, on Tuesday night. When she wanted to thank her friends and family for supporting her, the host cut her off after about half a minute. She was angry and gave the middle finger to the producers. In this week’s Future of Engagement, I looks at how bloggers, and others in social media, responded to both Adele flipping the producers off and to the Brit Awards’ decision to cut her off. I also analyze how both sides handled the coverage of the incident.

Highlights

• Adele got strong support among bloggers and others in social media.
• Lots of the responses were emotional.
• The public accepts sincere, genuine apologies if they’re issued quickly.

Graph by Alerti social media monitoring and management

This is a guest post by Murray Newlands, CEO of Influence People.